The Hague · Amsterdam Dance Event · 100+ Artists

From your
bedroom
to ADE.

The system that takes DJs and producers — at any level — and builds the skills, identity, and real-world proof to perform on stages that matter.

Take the free assessment Read the story
100+
Artists developed
8 mo
Beginner → ADE
3 wk
First booking
10+
Years in the scene
✦100+ Artists Developed ✦Amsterdam Dance Event ✦Major Label Releases ✦International Bookings ✦The Hague · Amsterdam ✦Zero to ADE in 8 Months ✦First Booking in 3 Weeks ✦1-to-1 Coaching ✦100+ Artists Developed ✦Amsterdam Dance Event ✦Major Label Releases ✦International Bookings ✦The Hague · Amsterdam ✦Zero to ADE in 8 Months ✦First Booking in 3 Weeks ✦1-to-1 Coaching
100+

Artists developed — from complete beginners to major label
releases and international performances.

J

Hey, I'm Josh.

I built VOYA so that passion, determination, and the right strategies for the ones dedicated enough gets you booked.

The beginning

Every artist with a dream deserves a stage.

I've always believed it — deeply and completely. The music scene is full of incredibly talented people who never get their shot. Not because they lack ability. Not because they lack drive. But because nobody ever showed them the path. From the very start of my career, I made a commitment to myself: if I ever figured out how this works, I would turn around and hand that knowledge to every serious artist who needed it. That commitment became VOYA. That belief still drives every session I run today.

Early scene ↗
Workshop session ↗

The shift

When I discovered the system that unlocks any artist's potential.

Here's what I came to understand — and what will change everything for you too. The artists who build real careers don't just have talent. They have clarity. They know exactly who they are, what they stand for, and how to communicate their value to the world. The moment I internalised that, everything accelerated. And the most powerful part? This is completely learnable. It can be taught. It can be transferred to any serious artist willing to do the work. That realisation is what made me start guiding others — and every single one of them has felt the shift happen.

The breakthrough

From The Hague to Ushuaia Ibiza — and building the path for you.

The system worked. It took me to stages I'd only dreamed about — Ushuaia Ibiza, Amsterdam Dance Event, international bookings across Europe. But the real breakthrough wasn't the gigs. It was the moment I saw this same system transform artist after artist. Beginners performing at ADE. Unknowns getting booked across Amsterdam in weeks. Once you see it work for someone else, you understand: this is bigger than one career. It's a movement. And you're invited into it.

Ushuaia · Ibiza ↗
VOYA artist ↗

Today — VOYA

100+ artists. ADE every year. A guaranteed stage for every student.

VOYA is built on one premise: if you're serious and willing to do the work, you deserve the same knowledge, connections, and opportunities that most artists spend years trying to access alone. Every VOYA artist gets a programme built specifically around their level and goals — and every ADE Prep student gets a guaranteed performance slot at Amsterdam Dance Event.

Who it's for

See if you
can relate.

🎧

You've been mixing — but you've never actually performed.

You're decent behind the decks. You've put the hours in. But you've never played a real show, you don't have a press kit, and you're not sure what the next step actually is. You feel like you're going in circles.

🗺️

You're starting from zero and don't know where to begin.

You've always wanted to DJ or produce — maybe you haven't started yet, or you've tried and got lost in the noise. Too much conflicting advice. No structure. You need someone to show you the path and walk it with you.

🎯

You make music — but nobody hears it and you can't get booked.

You have original productions sitting on a hard drive, maybe a few gigs — but you can't break through. No label interest, no consistent bookings, no clear identity in the scene. The talent is there. The system isn't.

Artist results

Real artists.
Real outcomes.

Peter Avenue · VOYA Artist

Zero to ADE
in 8 months.

Peter came to VOYA having never DJed. Eight months later he performed at Amsterdam Dance Event and released music on a major label. Not luck — a direct result of building the right skills, identity, and industry relationships in the right sequence.

Giacomo De Lorenzi · VOYA Artist

First booking
in 3 weeks.

Giacomo had the skills but not the system — no identity, no press kit, no outreach approach. Three weeks in he landed his first professional booking. Then regular gigs across Amsterdam, a slot at ADE, and international dates. The talent was always there.

Simone (SPŒVE) · VOYA Artist

No name, no page —
4 weeks later.

She came to VOYA with zero online presence, no artist name, and no gigs. She didn't believe it was possible. Within four weeks she had a complete artist identity, a press kit, and was playing gigs across Amsterdam. She believed. That was enough to start.

Robbert Jan (ARJ) · VOYA Artist

From local DJ to
ADE artist page.

Robbert Jan had been in the scene for years but couldn't break through to the next level. VOYA built the strategy, the positioning, and the outreach approach that took him to a verified ADE artist profile, real industry connections, and the confidence to own his place in the scene.

Then
Now

Noah Staal · VOYA Artist

Zero to ADE. Then
major labels — worldwide.

Noah came to VOYA having never DJed. Eight months later he performed at Amsterdam Dance Event. That was just the beginning. He is now releasing on major labels, has surpassed 30k+ streams, and is performing internationally. The only thing that changed was the system he followed.

Your story could be next.

Take the free assessment and find out exactly what your path looks like.

Start the assessment →

Beyond the programme

VOYA Retreats
& Artist Camps.

Intensive multi-day experiences for serious artists. Small groups. Focused environments. Deep work on your sound, your identity, and your positioning — away from distraction, with others who carry the same drive you do.

Past camps have taken artists from stuck to their first booking in a matter of days. The combination of immersion, accountability, and environment accelerates everything that individual sessions take months to reach.

View upcoming camps →

Honest filter

VOYA is not
for everyone.

Be honest with yourself before applying. This saves both our time.

✕

You just want to DJ at house parties. If performing professionally isn't your goal, this isn't the right fit. VOYA is built for artists with real ambitions.

✕

You expect results without doing the work. Sessions are intense and require real follow-through between them. There is no passive version of this that still produces outcomes.

✕

You're not willing to be honest about where you actually are. The programme is built on an accurate assessment of your current level. Overestimating yourself wastes everybody's time.

✕

You're looking for the cheapest option. VOYA isn't the cheapest. It's the most direct path from where you are to where you want to be. If budget is the only filter, it's not the right time.

Free artist assessment

Where are you
right now?

Two minutes. Josh reads every response personally and replies via WhatsApp within 48 hours — with a specific, honest take on what you need.

Step 1 of 5
20%

What's your current level?

No wrong answer — this shapes everything that follows.

🌱Complete beginnerNever touched a controller. Starting from zero.
🎛️Casual mixerBeen playing around, not performed consistently.
🎶A few gigsPlayed some shows. Want to level up seriously.
🎚️Active DJ or producerPerforming, but stuck on visibility or bookings.

What's been holding you back?

Select everything that applies. This is the most valuable thing Josh will read.

Don't know where to start Gear confusion Never finish tracks Can't get booked No clear artist identity Nobody hears my music Never released officially Don't feel good enough No idea what to focus on Keep dipping in and out Don't know anyone in the industry Technique needs serious work

What does success look like for you?

Pick the one that excites you most right now.

🎤First real gigReal venue. Real crowd.
🌍Perform at ADEThe world's most important stage.
💿Release musicSpotify, Beatport, or a label.
📅Consistent bookingsRegular gigs. Growing reputation.
✦Artist identityName, sound, press kit — all of it.
🚀Make it my careerThis is my life, not a hobby.

How serious are you right now?

Be completely honest — it shapes what Josh recommends.

7 / 10
Just curiousFully committed

When do you want to start?

Affects how Josh structures his recommendation.

As soon as possibleReady. Let's go.
Within the next monthGetting things in order.
In 1–3 monthsPlanning ahead.
Just exploringFiguring out if this is for me.

Where can Josh reach you?

Josh replies personally via WhatsApp within 48 hours. No automation. No pressure.

✺

You're in.

Josh has your assessment and will reach out via WhatsApp within 48 hours — usually much sooner. Keep notifications on.

Expect a message from Josh within 48 hours

Your music. Your stage.

For serious artists only

Ready to go
all in?

The assessment tells Josh where you are. The intake is for artists who already know they want to work together and are ready to commit. It's the full picture — your goals, your timeline, your investment readiness — so Josh can build your programme before your first session.

Tailored programme designEvery session built around your specific situation before we even start.

ADE Prep eligibilityIntake required to secure your guaranteed ADE 2026 performance slot.

Investment discussedPricing shared after the intake, not before. No surprises.

48h personal responseJosh reviews every intake personally and responds within 48 hours.

Complete the artist intake →

Opens the full intake form · ~5 minutes · For serious applicants only